Q) Please brief us about Agro Engineers & share some your
A) Agro Engineers is an enterprise owned and managed by Mr Kuldeep
Aggarwal. He has done engineering from IIT Roorkee and Master in
Technology from MREC, Durgapur (W.B.). Hailing mainly from a family of
service class father, he was inspired by the vision of Nehru for
creating a technically strong India. He setup a small workshop in a
rented shop in Kota in 1969 and took up small maintenance job work and
technically challenging jobs of manufacturing ceiling fans which were at
that time considered to be manufactured by large corporate only.
In 1972, Agro Engineers purchased Industrial Plot at E-3, Industrial
Estate, Kota and dedicated itself to producing high precision
engineering spare parts like shafts, gears, chain sprockets, racks,
assemblies and heavy engineering equipment like cranes and hoists, stone
machines, welding electrode plant etc.
By 1996, the enterprise was recognized as specialist in mechanical power
transmission equipment. It focused on manufacturing high precision:
- Spur, Helical and Bevel Gears
- Worm Shaft and Worm Wheel Sets
- Gear Boxes
- Chain Sprockets
- Rack and Pinions
- Cranes and Hoists
In 1999, the enterprise received its first export
order for manufacture and supply of high precision Rack and Pinions to
Ireland. Today, it exports to nearly a dozen countries of the world.
In February, 2003, the company received ISO 9001:2008 certification for
Quality management system from United Registrar of System, UK.
In 2005, a new company M/s Agnee Transmission P Ltd was formed and a new
factory was purchased at F-557, Indraprastha Industrial Estate with the
intent to make export quality Gear Boxes. The plant and machinery for
this project is currently under development.
are you structuring your business activities?
A) The company is family owned. While Mr Kuldeep Aggarwal guides
the company and looks after the administrative affairs, Mr Anuj Aggarwal
(B.E., M.I.E.) looks after the technical and manufacturing affairs. Mr
Ashish Aggarwal (B.Com.) looks after the marketing and commercial
The company strongly believes in the Team work, with all the
participants of the business starting from suppliers, workers and staff
and the dealers.
The suppliers are recognized for their contribution in the price and
quality competitiveness of the enterprise. We work with them closely,
provide them feedback and help them improve their supplies. This has
ensured us suppliers who are now more than just suppliers, some
suppliers are have now completed more than three decade of successful
supplies and are more of family friends than suppliers.
The enterprise is made by its workers. The directors are assisted by
highly motivated, hard working, highly skilled staff and workers. The
company believes in equality. Every employee is considered and treated
equally, right from the peon to the Director of the company. This has
ensured a very low work turnover ratio. Some workers have successfully
completed their whole term of service and peacefully retired. Even those
who have got better opportunities and moved on, choose to keep in touch.
Personal relations with every personnel remain the hallmark of the
The Dealers are torch bearers of the enterprise and first point,
sometimes only point of contact with the customer. The enterprise
recognizes the local service providing ability of the dealer and has a
very strong dealer policy. The company has exclusive city wise dealer
arrangement for selling, distribution and customer servicing. Every
dealer is carefully chosen. Once chosen, he is assisted by a service
engineer, promotional activities like regular advertising, participation
in trade fairs, technical literatures etc.
The clear specialization of every personnel in his/her field has ensured
all round development of the organization and the enterprise.
Q) Please brief us about Agro Engineer’s global reach & its
A) The company has made its humble share in the overall export
performance of the country. It has exported to United Arab Emirates,
Malaysia, Italy, France, Germany, Ireland, United Kingdom and United
States of America.
In India, the bulk of company sales comes from it Dealers. The company
has 14 exclusive dealers and they are rising every month.
Q) How do you account R&D activity in your company?
A) The enterprise is working on creating gear box that will be
more compact, more reliable and yet cheaper than the conventional gear
boxes. In general day to day working, the enterprise is focused on
continuously improving the quality of the product and producing it more
competitively. Recently, the company has acquired some top of the line
imported machines to improve the quality. Various jigs and fixtures are
developed every day to increase the consistency and decrease the cost of
What are the realistic steps taken to improve the Agro Engineer’s
position in industrial gears & motors market?
Agro Engineers is focused on producing Worm Gear Boxes. It has proven
track record of Worm Gear Boxes that have been performing for years with
minimum or no maintenance in toughest of environment and high demanding
The company assists its dealers with Technical Literature and
promotional material for the education and knowledge of the design and
maintenance engineers. Regional service engineers are stationed at major
Industrial Hubs. Full Page advertisement are carried in all the major
Industrial publication of India. The company has made its web site
www.agroengineers.com to reach globally. Nearly, all the export orders
and many Indian orders have been received by this web site.
How about the branding activities you are planning for the Agro
A) The enterprise believes that a satisfied customer is the best
Brand Ambassador. We focus all our energies on providing the customer
with best possible product at the most competitive prices with good
after sales support. This is our job and simply doing this has yielded
good dividends in terms of brand reorganization and spread. Most of the
customers we get today are referred by our existing customers.
Q) Brief us about the quality policy for your business?
A) The quality standards followed by the enterprise are
standards specified under ISI by the Bureau of Indian Standards.
Monthly chemical analyses of batches are conducted and duly noted.
Every part is numbered, measured for dimensional accuracy and the
dimensions duly noted during the production process before the
assembly. Finally assembled Gear Box is run on no load for 20
minutes and checked for any leakages, vibration, noises or any
abnormal behavior. Regular feedback is solicited from customers
about the quality of the product and services of the company. The
company has ISO 9001:2000 certification for Quality management
system from United Registrar of Systems, UK in February, 2003.
Which are the some of your pioneering products you introduced in the
market to face the competition?
A) The company has been selling AGNEE Extra Heavy Duty Worm Gear
Boxes. These Gear Boxes boast ruggedness and work in most challenging
environment. They weigh nearly 30% more than its competitors.
Recently, we have introduced high accuracy Racks.
Q) What are
the customer’s requirement in Indian & Global market. How do you
A) The customer’s requirement is fairly simple – A good quality
product at reasonable prices. This is exactly what he finds with AGNEE
Worm Gear Boxes. In addition, we provide prompt sales and service
Q) Could you brief us on Indian & Global
perspective of industrial gear & motors industry?
A) Globally and in India, Industrial Gears remain a very
challenging Industry. The Gear, motors and mechanical power transmission
equipment is generally highly competitive with very low margins. Many
old and established players, some 100 years old have been unable to
withstand the competition. Last 7 years have been especially critical
with cost of input doubling, but sale prices rising by few percentage
points. Since, the buyer is generally well educated about the product,
premium pricing rarely survives.
Gears are the most critical part of any plant and machinery. They affect
the reliability and the cost of production. Although, Gears are most
basic form of engineering product, reliable and cost effective suppliers
are difficult to identify. Secondly, gear boxes lack the standardization
of sizes unlike Electric Motors. So, in case of break down of gears,
repair or replacement may take considerable time, generally few days,
sometimes this may run into months. So, generally, customers prefer
reliability over everything.
India recently has seen global interest from customers. Indian Gear
Boxes are of best quality in the world and the prices are among the
lowest. This is slowly gaining recognisation. Last 4 years have seen
global Gear Box giants setting up their factory in India or taking over
Indian factory to benefit from Indian technical expertise and low cost
of production. These players have increased the already intense
competition in the Indian markets. At the same time, Indian Gear Boxes
and mechanical power transmission equipment, whether Industrial or
Automotive product have been receiving world wide admiration. The Indian
Gear Box industry is all set to experience the Export boom. Indian Gear
Industry faces the challenge of meeting the global expectations.
According you what are the factors affecting to your business?
A) Gear Boxes is a capital product. The business is directly
proportional to the growth of economy. Secondly, this product requires
high level of technically expert and dedicated team. Indian and
International business has seen some of the most difficult years, but,
now the business is seen to be improving. This will have positive impact
on Gear box industry.
Indian workforce is rightly recognized to be technically expert and
hardworking. So, this may have a positive impact in global
competitiveness of Indian Gear Box Industry.
What are the key technological trends that are driving the industrial
gear & motors industry?
A) The most radical change in Indian gear Industry has been in
area of teeth cutting of gears. Till about few years ago, most of the
gears in India were cut on Milling machines. Now, nearly all gears have
teeth generation (as opposed to teeth cutting) on Gear Hobbing, gear
shapers etc. This has increased the accuracy of distribution of teeth
and the teeth profile phenomenally nearly to perfection. The gears
generated on these modern machines are highly efficient, silent,
vibration free and give good life. Strong competition has ensured that
the increase in cost of production due to high tooling and capital cost
had to be absorbed by the manufacturer. This has been good for the
buyer, he is getting good quality product at nearly the same price. This
has also lead to increase in market size. With the adoption of latest
technology by Indian Gear manufacturers, the Indian Gear Industry today
is the most competitive worldwide in terms of both quality and price.
Q) What is your vision for Agro Engineers?
A) Agro Engineers has always focused on technical expertise.
Recently, the enterprise has invested in marketing. We realize that
market today and in near future will require best quality product at the
most competitive prices. The competition will continue to increase.
Fortunately, Agro Engineers has the advantage of strong manufacturing
infrastructure, excellent rapport with the suppliers, dealers, customers
and the team workers. We will continue to use these advantages to offer
customers better quality products at the most competitive prices. Our
experience has shown that customers refer us to other customers. We
strongly believe that if we continue to do our job well, our customers
will keep on helping us reach the market leadership in Gear Box
Second most interesting phenomenon we are witnessing today is the
interest of International buyers in the services and products Agro
Engineers. While this is certainly a good news, the expectations from
global buyers is something of a challenge we will have to meet. We are
investing heavily to meet their technical expectations. We have been
consistently meeting their requirements. The general price
competitiveness of India coupled with hard word and dedication of our
team will help us attain global ambitions.
Q) What are the issues you need to address
that are related to your industry?
A) Our Industry is highly competitive and generally co-operative.
They must continue to keep their positive attitude intact in face of
difficult circumstances. Agro Engineers in particular needs to keep
upgrading technically. Although, we have made significant investments in
improving our product quality, there always remains a room for
improvement. Till now, we have been focusing on Indian market, now, we
need to focus on World market and this will require improvement in
customer feedback and servicing mechanism. With the co-operation of our
team members, I am confident of achieving this.
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